The 12 Best Bath Towels to Shop Now

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Parachute Home Soft Rib Towels — Photo: Courtesy of Parachute

Your bath towels have several jobs. Not only do they need to be able to dry your skin, but they should also complement your décor and feel soft to the touch. Believe it or not, you can have it all. From enveloping waffle weave iterations to beautifully printed designs, there are a handful of towels on the market that will look incredible in your bathroom—and still accomplish the task of being absorbent and gentle.

Top Picks

Serena & Lily Healdsburg Bath Collection

$58, serenaandlily.com

This pink-sand set features hand-knotted tassel fringe that will hang attractively on your bathroom's rod. Each piece is loomed using pure Turkish cotton, giving the textiles a soft feel, while ensuring their signature absorbency.

Hamburg House 3-Piece Willow Towel Set

Hamburg House Three-Piece Willow Towel Set in Green — Courtesy of One Kings Lane

$135, onekingslane.com

If you're looking for an extra-soft set, you will love the feel of these combed cotton towels by Hamburg House. Each one features an embroidered willow leaf design that gives the set a unique touch.

Parachute Home Soft Rib Towel

$49, parachutehome.com

Dry off faster with these ultra-absorbent towels, which are made using 100% long-staple Turkish cotton and feature a sculpted ribbed design.

Coyuchi Temescal Organic Towels

$78, coyuchi.com

A unique weaving method means these cozy towels dry in record time. Unlike other iterations, there are no chemical softeners added in the process of their creation, making them the perfect option for anyone looking to bring some organic textiles into their home.

Anthropologie Merida Towel Collection

$38, anthropologie.com

These bright towels from Anthropologie are Oeko-Tex certified, which means they are made using eco-friendly methods. The retro floral-printed design will instantly elevate any bathroom.

Hawkins New York Simple Waffle Towel

from $10, hawkinsnewyork.com

Made from 100% cotton, these waffle weave towels were designed with both absorbency and eco-consciousness in mind. Each piece is loomed using knit cotton, and then finished and stonewashed in Portugal. An added bonus? They're available in 12 different colors, so you're guaranteed to find a hue that goes with your current bathroom aesthetic.

Pottery Barn Textured Striped Towel Set

$85, potterybarn.com

Wrap yourself in comfort with this premium bath towel, formulated from ultra-absorbent Turkish cotton. The wavy, ribbed texture boasts a contemporary look, while the high-pile weave gets fluffier with every wash.

Mara Hoffman Colorblock Towel Sets

$49, westelm.com

You'll never look back after adding these chic Mara Hoffman towels to your collection. The neutral color block design looks great on display, and the 100% cotton blend ensures it dries you off completely after every use.

The Organic Company Big Waffle Towel and Blanket

$105, martha.com

Available in three earth toned shades—natural white, clay, and dusty mint—this waffle weave towel does double duty as a plush blanket. A sturdy, looped strap is attached, making for effortless hanging while drying.

Anthropologie Bramble Bath Towel Collection

$38, anthropologie.com

Give your bathroom a modern look with these Oeko-Tex certified towels. Produced with eco-conscious methods, each towel is free from over 300 harmful chemicals, toxins, and irritants.

Threshold Striped Flat Woven Towel Clay Pink

$12, target.com

This pink-and-clay striped bath towel will add a pop of color to your bathroom without clashing with other décor elements. The warm-toned piece is made from 100% cotton, so it feels just as good as it looks.

Anthropologie Ernestine Bath Towel Collection

$38, anthropologie.com

Rendered in plush, soft cotton, this understated floral print bath towel is ideal for people who appreciate a neutral color palette but still want something beyond white or beige. The Oeko-Tex certified towel is machine and dryer safe.

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