If you follow paint color trends, you'd be hard-pressed to believe that anything other than bold and bright colors are what Americans are using to update their homes (like Valspar's 2024 Color of the Year, Renew Blue, or Behr's 2024 Color of the Year, Cracked Pepper).
But according to a new study from All Star Home, the most popular paint colors in the United States tend to skew a little more neutral, with grays, whites, and beiges topping the list. Neutral colors generally offer homeowners a clean, blank slate to build around while also complementing most decor styles.
All Star Home analyzed Google Trends and asked more than 1,000 people about their paint preferences to figure out the most popular paint colors. The company also sought to understand when homeowners decide to DIY a paint project versus asking a professional to handle it.
The Top 10 Most Popular Paint Colors
- Sherwin Williams Swizzle Gray
- Benjamin Moore Palladian Blue
- Sherwin Williams Alabaster
- Benjamin Moore Distant Gray
- Benjamin Moore Capitol White
- Sherwin Williams Web Gray
- Sherwin Williams Agreeable Gray
- Benjamin Moore American White
- Sherwin Williams Snowbound
- Benjamin Moore Balboa Mist
The most popular paint color—Sherwin Williams' Swizzle Gray—is described as dark, rugged, and brooding. While still a neutral, it makes for a dramatic statement if used as an interior paint. Surprisingly, one non-neutral color made the top 10 list: Benjamin Moore's Palladian Blue. This muted blue color is described as calm, soft, and airy.
The Most Popular Paint Color in Every State
In addition to the top 10 paint colors in the U.S., All Star Home was able to identify the most popular paint color in each state. On a state-by-state level, we see more browns, greens, and blues join the list.
- Alabama: Sherwin Williams Agreeable Gray
- Alaska: Benjamin Moore Hale Navy
- Arizona: Sherwin Williams Agreeable Gray
- Arkansas: Sherwin Williams Wool Skein
- California: Benjamin Moore Swiss Coffee
- Colorado: Sherwin Williams Urbane Bronze
- Connecticut: Benjamin Moore Revere Pewter
- Delaware: Benjamin Moore Palladian Blue
- Florida: Sherwin Williams Alabaster
- Georgia: Sherwin Williams Iron Ore
- Hawaii: Sherwin Williams Gauntlet Gray
- Idaho: Sherwin Williams Urbane Bronze
- Illinois: Benjamin Moore Revere Pewter
- Indiana: Sherwin Williams Repose Gray
- Iowa: Sherwin Williams Evergreen Fog
- Kansas: Sherwin Williams Dorian Gray
- Kentucky: Sherwin Williams Naval
- Louisiana: Sherwin Williams Greek Villa
- Maine: Benjamin Moore Palladian Blue
- Maryland: Sherwin Williams Rainwashed
- Massachusettes: Benjamin Moore Gray Owl
- Michigan: Sherwin Williams Alabaster
- Minnesota: Sherwin Williams Accessible Beige
- Mississippi: Benjamin Moore Black Forest Green
- Missouri: Sherwin Williams Tricorn Black
- Montana: Sherwin Williams Mindful Gray
- Nebraska: Sherwin Williams Anew Gray
- Nevada: Sherwin Williams Iron Ore
- New Hampshire: Benjamin Moore Newburyport Blue
- New Jersey: Benjamin Moore Chantilly Lace
- New Mexico: Sherwin Williams Mindful Gray
- New York: Benjamin Moore Decorators White
- North Carolina: Sherwin Williams Agreeable Gray
- North Dakota: Benjamin Moore White Christmas
- Ohio: Sherwin Williams Evergreen Fog
- Oklahoma: Sherwin Williams Urbane Bronze
- Oregon: Sherwin Williams Gauntlet Gray
- Pennsylvania: Sherwin Williams Rainwashed
- Rhode Island: Benjamin Moore Stonington Gray
- South Carolina: Sherwin Williams Agreeable Gray
- South Dakota: Sherwin Williams Drift of Mist
- Tennessee: Sherwin Williams Evergreen Fog
- Texas: Sherwin Williams Iron Ore
- Utah: Benjamin Moore: Swiss Coffee
- Vermont: Benjamin Moore Hale Navy
- Virginia: Sherwin Williams City Loft
- Washington: Sherwin Williams Urbane Bronze
- West Virginia: Sherwin Williams Drift of Mist
- Wisconsin: Sherwin Williams Accessible Beige
- Wyoming: Sherwin Williams Drift of Mist
The study also found that 74 percent of Americans find picking a paint color particularly challenging. Luckily, these popular paint colors offer a heavy dose of inspiration for any home painting project.